Packed full of history
Most people know Samsung as a global tech titan. But what they don’t know is that Samsung started out as a humble grocery store that traded noodles, dried fish and fresh veg. To bring this piece of history to light, we sent influencers the latest tech packaged as Korean groceries. Turning an otherwise ordinary unboxing into one as extraordinary as their heritage. Everything was written in Korean. Encouraging the influencers to give their new phone’s AI translation feature a red hot go.
