Night Noir
The new Samsung Galaxy S22 wasn’t just any phone release. It was also the release of a schmick new Night Mode that let’s even newbs shoot clear, bright pics and vids in the dark without exxy lighting equipment. A feature Gen Z would totally get around. But how do we tell them when they hate advertising with a passion? We launch a whole new film genre on their favourite platform - TikTok. Featuring movies shot entirely at night on the Galaxy S22. We kicked things off with a launch film before inviting creators to join in,